See our CEO at SXSW Interactive!
“Transforming Social Media for the Senior Community”
March 13 | 9:30 AM
Omni Hotel | Capital Ballroom
Today 40 million people are over 65 – the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next two decades. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology.
What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use.
To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.
To see and hear the presentation, visit: http://seniorsintouch.com/sxsw
For more information on SXSW Interactive, see: http://sxsw.com/interactive
Brian Lang
Chief Executive Officer
Seniors In Touch