Improving Reputation Management of Senior Living Through Social Media

May 23, 2012   //   by Brnlang   //   Articles, News  //  No Comments

Seniors In Touch was at ALFA 2012 in Dallas for their annual Community Conference.  At ALFA’s request, our CEO authored a report on the session “Improving Reputation Management of Senior Living Through Social Media.”

Here’s an excerpt -

The session “Improving Reputation Management of Senior Living Through Social Media” at ALFA 2012 today in Dallas addressed the opportunity and the liabilities presented by the growing prevalence of Social Media as part of the fabric of our daily experience. Senior living executives cannot avoid addressing a Social Media strategy for marketing, a Social Media policy for employees, or Social Media innovations for their residents and the family of their residents. According to Pew Internet, 81% of younger boomers (46-55) and 76% of older boomers are online.” Facebook users 55 and older grew by over 900 percent in the past year, now accounting for 9 million users, says the most recent report from Facebook’s Social Ads Platform.

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