Seniors In Touch was at ALFA 2012 in Dallas for their annual Community Conference. At ALFA’s request, our CEO authored a report on the session “Improving Reputation Management of Senior Living Through Social Media.”
Here’s an excerpt -
The session “Improving Reputation Management of Senior Living Through Social Media” at ALFA 2012 today in Dallas addressed the opportunity and the liabilities presented by the growing prevalence of Social Media as part of the fabric of our daily experience. Senior living executives cannot avoid addressing a Social Media strategy for marketing, a Social Media policy for employees, or Social Media innovations for their residents and the family of their residents. According to Pew Internet, 81% of younger boomers (46-55) and 76% of older boomers are online.” Facebook users 55 and older grew by over 900 percent in the past year, now accounting for 9 million users, says the most recent report from Facebook’s Social Ads Platform.
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It’s very simple
Our patented family communications system for residents of Senior Living facilities makes it easy to stay in touch!
Text and Video E-mail Messaging. A camera built into the touchscreen with video e-mail technology creates a simple communications solution for senior adults. Those who wish to type can, but it is not required.
Photo Album. This feature allows for family members to upload photos for immediate viewing by the Senior without the delivery delays of mailing traditional photos. Multiple family members can create photo folders and upload pictures.
News, Weather, and Sports. Seniors can select the zip code from whatever city they'd like to get news, weather, and sports, allowing them to stay in touch with either their local community or one that reflects their roots.
Life Story. A very unique feature, this allows the Senior and their loved ones to create and maintain a living legacy and journal of the senior's life. This story section of Seniors In Touch creates a touchstone for interaction and genealogy for the entire family group.